Calos Cables is a business concept designed to address persistent issues associated with electronic devices, including tangled cables, incompatible connections, and the growing environmental impact of electronic waste. In a survey, 68% said they were discontent with overall cable clutter and as the number of devices in households and workplaces increases, it has become common for individuals to manage multiple cables, adapters, and chargers, which causes both daily inconvenience and contributes significantly to global e-waste. In 2022, the world produced 62 million tonnes of electronic waste, with chargers and cables forming a notable portion of this total, while Australian households generate approximately 22 kilograms of e-waste per person annually (WHO, 2022; Department of Climate Change 2025). Observing these issues and recognising the widespread impact inspired the creation of Calos Cables, and through surveys and informal interviews with potential users, I validated that cable clutter and incompatibility are genuine concerns, confirming a need for an all-in-one solution. Calos Cables is a revolutionary tech startup designed to address these challenges by creating a singular universal cable that performs every task, thereby reducing waste and simplifying user experience.

Calos Cables is designed as a universal cable capable of performing multiple functions across a range of devices, combining convenience with environmental sustainability. The product would be sold primarily through an online platform to reach a broad consumer base efficiently, while potential retail partnerships could provide additional visibility and opportunities for bulk sales. Marketing strategies would focus on both practical and environmental benefits, emphasising the versatility of the cable, the intelligence of the Calo Chip, and the reduction of clutter and e-waste without compromising performance. By offering a single cable that automatically adapts to every device, Calos Cables addresses immediate consumer frustrations while contributing to the long-term reduction of electronic waste, positioning the product as both practical and socially responsible.

The business centres around a single USB-C size cable with the trademarked Calo Chip built directly into it, which uses built-in software and AI to detect the function required depending on the device it is plugged into, automatically switching between outputs and inputs so that the user does not need multiple cables or adapters. This means the same cable can instantly work as an HDMI cable for streaming video and audio, as a DisplayPort for monitors, as a standard charger for phones and laptops, as an AUX cable for headphones and speakers, or as a high-speed data-transfer cable, all without having to change connections or use converters. Normally, people would need separate cables or adapters for these functions, but the Calo Chip allows one universal cable to adapt in real time, eliminating cable clutter from both storage and setup while maintaining full compatibility with all USB-C devices.

Additionally, the cable can act as a charger for any device, and when paired with a 100-watt power adapter, the Calo Chip detects the device's requirements to provide fast yet safe charging, ensuring efficiency without risking battery health. Beyond its technical functionality, the design is compact, durable, and environmentally conscious, meaning users can carry a single cable for all their needs whether at home, in the office, or while travelling, which further reinforces its practical value and reduces reliance on multiple devices and adapters.