The Finance
Financially, the focus is on building a profitable and sustainable business. With an initial investment of approximately AUD 100,000 covering product design, testing, marketing, and the establishment of the online store (MarketWatch, 2025), production costs are estimated at AUD 10 per unit. With a standard retail price of AUD 60, the first 5,000 units could generate around AUD 300,000 in revenue. Online deals for customers buying more than one cable would provide some flexibility for promotional growth while still maintaining margins, giving a gross profit of about AUD 250,000 before operational costs (ResearchAndMarkets, 2025).
Operational and marketing expenses are projected to be around AUD 40,000, leaving room to reinvest in product improvements, and expansion of the online platform. Positive cashflow is expected but unable to be full predicted enabling reinvestment in product development and digital marketing. Profit forecasts suggest the business could reach close to AUD 1 million by the fifth year through bulk institutional sales, partnerships, and licensing the Calo Chip (GlobalTech Research, 2025). By combining an understanding of consumer needs, operational planning, and environmental responsibility, Calos Cables demonstrates how a single product can solve practical problems, reduce e-waste, and establish a strong presence in the growing electronics market while remaining financially sustainable.
Starting Balance Sheet (AUD)
ASSETS
LIABILITIES
EQUITY
Projected P&L - Year 1 (AUD)
REVENUE
COST OF GOODS SOLD
OPERATING EXPENSES
"Replacing many cables with one — efficient for users and profitable for the business."
"Simple operations and smart reinvestment keep Calos Cables sustainable."
Financial Overview
Initial Investment
Product design, testing, marketing & online store
First 5,000 Units Revenue
Based on $60 retail price per unit
Year 5 Projection
Through bulk sales & licensing
Cost Structure & Margins
Production Cost
Per unit manufacturing
Retail Price
Premium positioning
Gross Profit
Before operational costs
Operating Expenses
Marketing & operations
Reference List
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