The vision of Calos Cables is to make device management more organised, efficient, and environmentally responsible, while its purpose is to remove the frustration of multiple cables and adapters and address the broader issue of electronic waste. The business looks to create a one-of-a-kind revolutionary product that improves daily life while maintaining environmental responsibility (Ewastemonitor, 2020). The product is designed to be highly versatile and user-friendly, meeting the needs of multiple devices without compromising quality or durability. It is a top of the market product and the business would register as a private company in Australia, ensuring compliance with electrical and safety standards, and protecting intellectual property through trademarking of the Calo Chip and securing patents for the adaptive technology (Team, 2025).

The structure of the business would be small, with a core team managing product design, operations, marketing, and customer service, supported by external partners for manufacturing and distribution. Our main investment will be the costs of materials coupled with the external manufacturing partners, and our team will take no part in the production of the physical product, meaning a certain reliability must be faced. Key personnel would include a product designer, operations manager, marketing strategist, and customer support leader with Team members would manage tasks around their specific department and also coordinate with suppliers and partners to ensure the products and funding, our two external aspects are being kept up to standard and on variable schedules. Operations would focus on sourcing aluminium and the various high quality and sustainable materials and manufacturing the cable through reliable external production methods where I which we gather the physical product and directly deliver it to consumers through our online store and in retail. Our online store advantage asl has deals and helpful info providing a advantage to off the shelf buying. Stock and supplies would include the base and side metals for production, Calo Chip micro components powered with the AI software, power adapters, packaging, and shipping materials. Risk management would address potential issues such as supply chain delays, technology malfunctions, or production faults, with contingency plans including much testing due to the high-end product and customer service protocols handle by the team for complaints and our warranty program. Legal compliance would cover Australian consumer protection laws while insurance policies would include public liability, product liability, and operational coverage.

Sustainability is a key part of the business model, with Calos Cables using environmentally responsible materials, a key component in addressing our problems whilst keeping packaging minimal. A PEEST analysis shows Calos Cables fits well in its market. It follows electronics regulations, keeping operations smooth and legal, while managing material costs to stay competitive. Consumers increasingly prefer ethical, sustainable products, which the company delivers through e-waste reduction programs, and with more devices moving to USB-C, the product stays relevant and future-proof. By building sustainability into the way it operates, Calos Cables not only meets the expectations of environmentally conscious consumers but also provides practical, everyday solutions for the everyday consumer also, making our market a big one.