The strategy for Calos Cables focuses on establishing a strong market presence through targeted digital marketing, strategic partnerships, and customer-centric operations. The approach emphasises building brand awareness around the unique value proposition of the Calo Chip technology while positioning the product as both a practical solution and an environmentally responsible choice. The go-to-market strategy prioritises online sales through a dedicated e-commerce platform, supported by social media marketing, influencer partnerships, and content marketing that educates consumers about the benefits of universal cable technology and e-waste reduction (McKinsey & Company, 2023).

Short-term objectives include launching the product with an initial production run of 5,000 units, establishing the online store, and building a customer base through targeted digital advertising and early adopter programs. The pricing strategy positions Calos Cables as a premium product at AUD 60, reflecting the advanced technology and quality materials while remaining competitive within the high-end cable accessory market. Customer acquisition will focus on tech enthusiasts, professionals, and environmentally conscious consumers through platforms like LinkedIn, Instagram, and YouTube, with content highlighting real-world use cases and environmental benefits.

Long-term strategic goals include expanding into retail partnerships with electronics stores, developing bulk sales programs for businesses and educational institutions, and exploring licensing opportunities for the Calo Chip technology. The strategy also includes continuous product development based on customer feedback, potential expansion into related product categories, and building a sustainable supply chain that reinforces the company's environmental commitments. Success metrics will include sales volume, customer satisfaction scores, brand recognition, and measurable environmental impact through e-waste reduction tracking.